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...Twenty-six percent of people chose model A. Yet when another group was told the same thing, and given the additional information that model A was a 4-megapixel camera while model B was a 2-megapixel version, a full 75% chose model A. "People say, I don't trust my own experience, but I trust those numbers," explains Hsee. How information is presented can also have a drastic effect: when resolution was expressed as 2,900 dots on the diagonal as opposed to 4 million over the entire screen, preference for model A fell back...

Author: /time Magazine | Title: Swaying Shoppers: The Power of Product Specs | 12/22/2008 | See Source »

...failed House and Senate plans, the Treasury plan requires that labor costs be on par with those of the nonunionized automakers but gives the companies until the end of 2009. It eliminates the job bank and requires that half of the future payments to the retiree health-care trust, VEBA, be made with stock. Further, it requires that debt be cut by two-thirds through a debt-for-equity exchange. Though these are terms of the loan, they are described as "targets," meaning exceptions can be made if there is deemed to be a good reason...

Author: /time Magazine | Title: Bush's Rescue Plan for Detroit: Passing the Buck | 12/19/2008 | See Source »

...podium alone, rarely looking down as he addressed the media and spoke into the cameras, including a dramatic recitation of lines from a Rudyard Kipling poem: "If you can keep your head when all about you are losing theirs and blaming it on you, if you can trust yourself when all men doubt you and make allowance for their doubting too, if you can wait and not be tired by waiting or being lied about, don't deal in lies, or being hated, don't give way to hating." He left unsaid the poem's conclusion: "... then...

Author: /time Magazine | Title: In Blago's Defiance, Echoes of an Idol, Richard Nixon | 12/19/2008 | See Source »

...their own relationships. Actors were essentially the studios' property, and anyone who dared protest - Bette Davis and Olivia de Havilland, for example - was suspended, effectively blacklisted for a time. The first SAG-studio contract was signed in 1937, but it was only following the Supreme Court's 1948 anti-trust decision against Paramount Studios, which broke the studio monopoly, that actors were set loose. Two years later, Jimmy Stewart negotiated his way into a percentage of Winchester '73's box office grosses - or points on the back end, a practice which remains in place to this...

Author: /time Magazine | Title: The Screen Actors Guild | 12/18/2008 | See Source »

...trust your spouse enough to have some separate time, then that should be examined, not why you would want to have a separate vacation once in a while," says Rogoff Moraga...

Author: /time Magazine | Title: Is It Healthy for Couples to Travel Apart? | 12/16/2008 | See Source »

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