Word: trusted
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...candidate, either in my own eyes or, I trust, in the eyes of the search committee,” he reaffirmed in an e-mail to The Crimson yesterday...
...Stanford Provost John Etchemendy, also mentioned as a possible contender, reiterated his own lack of interest in the job. He wrote in an e-mail that he is not a candidate “in my own eyes or, I trust, in the eyes of the search committee” and that he was “not just being coy.” [See story here...
...more efficient. To save time, the brain doesn't run through the laundry list of risks, benefits and value judgments each time. Whenever it can, it relies on a type of "quick key" that takes advantage of experiences and stored information. That's where things like brands, familiarity and trust come in--they're a shortcut for knowing what to expect. "You run from the devil you know," says Montague. "And you run to the brand that you know, because to sit there and deliberate chews up time, and that makes you less efficient than the next...
That's certainly music to advertisers' ears, but, warn neuroscientists, it's unlikely that our purchasing behavior follows a single pathway. Montague, for one, is investigating how factors like trust, altruism and the feeling of obligation when someone does you a favor can divert and modify steps in the decision-making tree. "The capacity to use brain responses and relate them to behavior has accelerated at a breathtaking pace over the past four years and yielded an incredible amount of information," he says. How marketers use that data to hone their messages remains to be seen...
...inward rather than outward, and just as readers decades ago came to count on us for news from the cosmos, so can today's readers look to us for dispatches from the brain. We will be putting together a team of reporters, writers, and scientists--our own brain trust--to regularly explore this great inner horizon...