Word: trusting
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Besser: It's critically important that people trust you during a public health crisis. And to engender that trust, people have to feel that you're going to be open and honest and tell them what you know. And, so, our approach here has been to try and do that, do it on a regular basis, tell people what you know, what you don't know. We want to let people make some decisions for themselves with that information. So we've tried to be out with the media as much as possible, to be able to share the information...
...late to put the H1N1 virus back in the bottle, there are lessons to be learned for containing future pandemics. One is the need to improve monitoring of the trade in live animals, which can spread new diseases across borders and even oceans. Peter Daszak, president of the Wildlife Trust, notes in a newly published paper in Science that the U.S. alone has imported more than 1.5 billion live animals since 2000, the majority of which undergo no testing for pathogens before or after shipment. At the height of the H1N1 scare last week, many Americans wanted stronger surveillance...
...Politicians, too, need to play a crucial role in restoring confidence, not least by letting us know when and why banks deserve it. There's a snag with that, though: our leaders' own levels of trustworthiness are depressed amid the global downturn. In that ICM poll, the rate of trust in the government to manage the financial crisis was just 4.5 in Britain, similar to the level in France but higher than that of Germany. In the U.S., where citizens were polled only days after President Obama's election, confidence was higher, at 6.3. (See pictures of Barack Obama...
...much easier to scare off birds from a tree than to bring them back," says Luigi Zingales, professor of entrepreneurship and finance at the University of Chicago Booth School of Business, and co-creator of its trust index. "And that's what trust's about. It's much easier to destroy than to build...
...disease. (Studies have shown that towns that instituted similar measures during the 1918 flu had death rates that were considerably lower than the norm.) "I think [the government] has been getting an A-plus for how they've communicated the threat here," says Jeffrey Levi, executive director of the Trust for America's Health. (See "From A-Z: The Year in Medicine...