Word: trusts
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Dates: during 1970-1979
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According to Manhattan's Alan R. Nelson Research, Inc., the answer is no. In fact, the firm reports, after questioning 2,500 men on the product-pushing talents of 192 sports figures, consumers are far more likely to trust endorsements by less flamboyant personalities...
...best-known sports personalities were, in order: Retired Baseball Star Willie Mays, Namath and ex-Heavyweight Champ Muhammad Ali. But when asked which athlete's endorsements they would trust most, the men ranked Mays 31st, Namath 156th and Ali 190th. Nelson Research concluded that an athlete's potential success as an endorser depends not on his skill or fame but on his "likeability" by the public...
...some other power companies are less than exemplary. Chicago's Commonwealth Edison has adopted a "We trust them" attitude toward industrial customers, which account for about two-thirds of its sales, while distributing 140,000 booklets called 101 Ways to Conserve Electricity at Home...
...President Nixon reassured my trust and admiration in him through his most recent appearance on television. He reminds me of the little but powerful nation of Israel. His enemies continually try to destroy him through unjust attacks; yet the President finds strength to overcome the odds...
...April 1967, Nixon had bought two undeveloped lots in Florida for $38,080. The following month, he "entered into an oral agreement with his daughter Tricia," who was then 22. (At 21, Tricia had received the proceeds of a trust fund that had been given to her nine years earlier by Nixon's wealthy friend Elmer Bobst, then the chairman of the Warner-Lambert pharmaceutical company.) Tricia lent her father $20,000 for purchase of the Florida property, and Nixon promised to repay her that amount plus 40% of whatever profits he might make. On Dec. 28, 1972, Nixon...