Word: trusts
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When you like a critic, you trust his judgment not because he has a doctorate in food letters, although such things do apparently exist. He's proved himself over a long period. You know what he likes or dislikes. You get him. Maybe you don't always agree; but when you're looking at getting a babysitter and maybe dropping three bills on dinner, you need to minimize risk. For that, the user reviews on Citysearch or Yelp are beyond useless - they're faceless and contradictory - and the same goes for blogs. (Blogs at least sometimes take pictures.) So there...
Whatever you do, don’t drink the tequila. Trust...
...thinking about integrity, the economic view, is a collective view. It's all about us. It underpins everything we do in the economy. [For] any transaction [to] succeed - whether you're buying or selling or borrowing or lending - you need to have this relationship of integrity and trust. And once you have that relationship you basically have an asset that produces economic value. (See 10 smarter ways to reach your retirement goals...
...book you use milk as an example. When you walk into a corner store and you buy a gallon of milk, you hand your money over to the storekeeper and you walk away. You're trusting in the integrity of the storekeeper to deliver milk [that] is safe and good. So that's just a basic trust in integrity. But if you start peeling back the layers off that transaction you can see there are far more relationships of integrity and trust needed to bring that milk to you. You can start with the farmer who needs to look after...
...What they did with their feedback system - where today buyers can rate sellers on how they behave - is that suddenly they brought sellers' behavior out into the open. So if you want to do business with a seller you can look at their feedback scores and decide, do I trust this person or not. So all of a sudden, it changed the dynamic: it eliminated the possibility of short-term cheating. If you cheated one person, it would go on your record. And then suddenly nobody would want to do business with you. That long-term view is really critical...