Word: trustworthyness
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The DUI bulletin came a few days too late to meet the technical definition of an October surprise, but otherwise it was a classic: a last-minute disclosure with the potential to change the outcome of an election. Thursday night's news hit the Bush campaign on two vulnerable fronts...
"Gore doesn't seem very trustworthy, and Bush isn't very bright," continues the reluctant Gore supporter.
The problem of building a campaign around character, however, is that the past decade has provided serial lessons in its futility. Voters were prepared to overlook Clinton's transgressions in Arkansas in 1992, overlook Whitewater and Paula Jones and Johnny Chung in 1996, look past even Monica in the midterm...
In the final ten minutes, Gore?s credibility took its first serious hit: It wasn?t on the exaggeration charges - Bush didn?t pursue Gore?s questionable details from the Boston debate, reminding viewers it was "up to them" to decide if Gore was trustworthy - but on his own campaign...
The problem of building a campaign around character, however, is that the past decade has provided serial lessons in its futility. Voters were prepared to overlook Clinton's transgressions in Arkansas in 1992, overlook Whitewater and Paula Jones and Johnny Chung in 1996, look past even Monica in the midterm...