Word: tsars
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Lenin in October (Amkino). For over a year U. S. Stalinists have been noisily picketing the film Tsar to Lenin (TIME, March 22, 1937), prepared by Trotskyist Author Max Eastman from newsreels and film records of the Russian revolution. Reason: the reels showed Old Bolshevik Leon Trotsky as the busiest and best aide, discovered Stalin in but one group shot, standing obscurely to Lenin's left in a bad light...
When an industry wants to put its best foot forward, it is likely to hire a man with a knack for public relations. This man the newspapers will refer to as TSAR. Prime examples: the cinema industry's Hays, baseball's Landis...
...suggested that he might soon start to investigate radio. Last week, as embarrassingly intimate questionnaires on financial matters began to arrive at every radio station in the land, the National Association of Broadcasters picked a man named Mark Foster Ethridge as president. But despite the inevitable newspaper headlines, no Tsar is Mark Ethridge. He is general manager of the Bingham papers in Louisville-the Courier-Journal and the Times-and he will spend more time in Louisville than he will in Washington. He took pains to make it clear last week that the N. A. B. will continue...
...Procofieff ("Sascha") de Seversky but successful head of Seversky Aircraft Corp., famed builder of army planes. A Russian naval flyer who lost a leg in his first World War engagement but recovered later to down 13 German planes, he went to the U. S. on a mission of the Tsar's Government in 1917, never returned to his sovietized land. Long a U. S. citizen, married to a U. S. girl, Alexander de Seversky joined the U. S. Army Air Corps Reserve, rose to the rank of major. In 1931 he organized his own company at Farmingdale...
TIME agrees that it has underestimated Tsar Boris, but Reader Clarke, who is thinking of Christian of Denmark (6 ft. 6 in.) has overestimated Gustav of Sweden. A good guess at Tsar Boris' height...