Word: tsingtao
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...artsy Fringe Club in the trendy Central district, Fai has barely sat down with his bottle of Tsingtao, when a bright-eyed girl dances up to him out of the jazz-band din. The hipster aura is already working, but Fai plays it cool. He smiles his big, gummy smile and lets the girl sway back into the jiggling crowd. He turns to the table of men and toasts, "kau lui!" He puts down his bottle and takes the dance floor. But the prey has moved on. Fai has misjudged, and now she's dancing with another, quicker Lothario...
...from Zouping County is different. Not all Zouping's citizens are true believers, but they appear to revere the army and seemingly remain loyal to the government. Zouping has come far in the Deng era -- it even has a local beer, Hupo, that someday may rival the popularity of Tsingtao in the U.S. (The word on the street has Tsingtao's springwater supply running out in the early 1990s...
Other importers, like Sweden's Absolut and Poland's Wyborowa, were quick to seize the chance to increase their market share. But none was so aggressive as the Chinese brand Tsingtao, imported by Monarch Import Co. of New York from the Shandong province of northern China. Monarch took full-page ads in the New York Times offering Tsingtao as a punishing alternative to Stolichnaya and extolling the Chinese vodka's delicate taste, although some drinkers find it harsh. An 80-proof fifth sells for a few cents more than Stolichnaya. The copy of one scrappy ad last...
Emigrés fleeing the 1917 Russian Revolution brought vodka to China, and 3½ years ago, a brew called Great Wall made its appearance in the U.S. Tsingtao, from the same distillery, arrived last June. As to why ads are so pugnacious, Gad Romann, of Romann & Tannenholz, Tsingtao's agency, explained: "If you had an unheard-of brand, what would...
...late 1932 Chiang Ch'ing was introduced to Li Ta-chang, then secretary of the Tsingtao Party organization. A day was arranged for three Communist Party members to make a seemingly casual encounter with Chiang Ch'ing on the streets of Tsingtao...