Word: tsutsumu
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Dates: during 1975-1975
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...which, in any case, we use too many) -it is hardly possible to go into the corner shop and find a package that is not ugly or delusive or frustrating or wasteful, or all four. That is why the Japan Society's current exhibition in New York, "Tsutsumu-the Art of Japanese Packaging," should not be missed. Organized and chosen by the Tokyo designer Hideyuki Oka, it consists of 221 packages, ranging from sake bottles to wrappings for candied papaya. All the designs have a long craft history, and some are very old indeed: one type of wooden container...
Utopian Jabberwocky. But it is also different in quality and meaning from things like the mixture of Utopian Milanese-Maoist Jabberwocky and toys for the very rich that the Museum of Modern Art had in its last big design show, "Italy: the New Domestic Landscape" (TIME, May 29). Tsutsumu, of course, is more interesting because it is more real. It consists of virtually anonymous objects with actual uses, free of a designer's narcissism, refined over a long time, that work. The Japanese package is no less an aspect of the country's cultural heritage than the design...
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