Word: tubefuls
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Dates: during 1950-1959
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...Spot. Each network firmly believes it has a host of loyal followers who sit before the glowing tube and never tune to another channel all evening long. Therefore what precedes and follows each program becomes terribly important. A show that has a small audience, even if it has a contented sponsor, is a network liability. NBC last year dropped the veteran Voice of Firestone, despite the advertiser's willingness to pay its way, because the network thought the show's low rating ruined all the programs that followed it. Explains an executive: "A bad show in an evening...
Many people suspect that scientists, riding high in the modern world, are uninterested in man's spiritual qualities, which cannot be subjected to test tube and microscopic analysis. One scientist who is deeply interested in analysis of the spirit is Biologist Edmund W. Sinnott, dean of Yale's Graduate School. In his new book, The Biology of the Spirit (Viking; $3.50), Professor Sinnott tries to find some common foundation for the spiritual feelings of man and the facts about material life that have been discovered by biologists...
...Citizens of London, wish us Godspeed." Within an hour, some 2,000,000 Britons had watched their first television commercial-a tube of Gibbs toothpaste sliding majestically down a mountain stream in a cake of ice while an announcer crooned, "It's cool, cool, cool." For years, the debate over permitting American-style commercial TV to invade the unsullied air waves of Britain has rent the nation with a fury unmatched since Burke demanded conciliation for the rebellious American colonists. But at the end of the new Independent Television Authority's first day of telecasting. Britain was still...
...church of that denomination any nearer, he could stay at home Sundays from now on." Other members of the family adapted themselves to the manners and morals of the day with equal resourcefulness. Cousin John Rand, a fashionable Victorian portrait painter and the inventor of the collapsible paint tube, was a fine figure of a man. "He stood an even six feet, four inches; his wife did not quite reach five feet. Fashion decreed that the lady should always take the gentleman's arm, but alas, his was too high to reach. He had to carry a looped handkerchief...
Numismatist. In McKeesport, Pa., searched by the cops who nabbed him as he fled from the premises of the Tube City Lumber Co. with $5.20 in change stuffed and jingling in his shoes, Herbert W. Gailey, 33, explained: "I save dimes." Surprise! Near Warren, Ohio, after her husband bought an 1,800-lb. elephant to give her "something different" for her birthday, Mrs. Orla Drum proudly said that it was just what she wanted, planned to put it with the other animals in the zoo she keeps on her farm...