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Word: tubefuls (lookup in dictionary) (lookup stats)
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...wonder some advertisers are turning off the tube. American Express has slashed the TV share of its ad budget from 80% a decade ago to less than 35%, replacing commercials, in part, with online mini-films. Pepsi recently relaunched Pepsi One without any TV advertising, which execs at the firm say wouldn't have been the case five years ago. Reebok has also shifted marketing dollars to new media, partly at the expense of the TV budget. "If you look at youth and how they consume media, TV is still an important part of the mix, but especially for young...

Author: /time Magazine | Title: Prime-Time Peddling | 5/24/2005 | See Source »

...years he was despondent, wondering if Sharp would forever be overshadowed by giants like Sony, Matsushita and Samsung. When he ran Sharp's television business in the 1980s, Machida says the firm had trouble competing because it didn't manufacture the most important TV component, the cathode-ray tube. Forced to cobble together parts bought from competitors, Sharp was essentially an assembler, cranking out televisions that were always a little too expensive and too poorly engineered to attract many customers. It was a dispiriting struggle, says Machida: "If you are in electronics manufacturing and you are not strong...

Author: /time Magazine | Title: A Sharper Focus | 5/2/2005 | See Source »

...Despite the current gloominess in the electronics market, the ultimate rewards for the winners in these global TV wars could be vast as viewers upgrade their tube sets to flat panels and as broadcasters gradually shift from analog broadcasting to higher-quality digital. Japan has already begun digital broadcasting, and all broadcasts will be digital by mid-2011. In the U.S., every new TV will be required to come with a digital tuner by July 2007, and in Germany, digital broadcasts will commence in time for the 2006 World Cup soccer tournament. During this sea change, Sharp intends...

Author: /time Magazine | Title: A Sharper Focus | 5/2/2005 | See Source »

...death and resurrection of Christ were meant to show us that death has no power, that the soul lives eternally while the body serves only as a container. Removing Schiavo's feeding tube was not cruel or disrespectful of life. On the contrary, the real cruelty was keeping her shell alive and not allowing her to be at peace with God. It is agonizing to have to let go of a loved one, but as God showed us through the sacrifice of his son, it is the greatest love of all to do so. Sandy Britt Cumberland Furnace, Tennessee...

Author: /time Magazine | Title: Letters | 4/25/2005 | See Source »

...quad, although it must have been sometime late this winter. In any event, it was not accompanied by the same exhilaration of the first time we went sledding there, when we discovered that if you run really fast across the parking lot before jumping on a snow tube, the gentle slope at the north end of the quad makes a passable sledding hill...

Author: By Phoebe Kosman, | Title: Well, This Could Be the Last Time | 4/25/2005 | See Source »

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