Word: tuborg
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...have an innate ability to pick a team to win and have them finish fourth, or predict another to lose and watch them embarrass me by winning easily. When the swimming team faced Dartmouth earlier this winter I put my money (actually it was a six-pack of Tuborg) on the Big Green, figuring that the Indians (oops, can't call them that anymore) were too strong for Don Gambril's team. Harvard, however, won decisively and I lost the brew...
Joint Meeting. To the Danes, there is nothing strange about this situation. After all, when Tuborg last year constructed a new main office building at its plant at Hellerup, Carlsberg paid half the price of the project...
Carlsberg has been brewing beer since 1847 and Tuborg since 1873, but the working arrangement did not begin until 1895. By that time, Carlsberg was in difficulty: the company was selling plenty of suds to beer-loving Danes, but Owner Carl Jacobsen, son of the founder, had spent most of the profits on art acquisitions and a personal hobby of scientific experiments. Carlsberg's managers proposed a truce to Tuborg: both firms would cease such common practices as bribing bartenders or lending to clients to push their brands. Instead, both would concentrate on brewing and selling quality beer...
Until the Year 2000. Tuborg went along, and the idea worked so well that eight years later, when the truce was due to expire, it was Tuborg that suggested its extension. The two companies agreed that until the year 2000, they would meet once a year and split profits. Last year Carlsberg grossed $89 million on sales of 596 million bottles of beer, and Tuborg grossed $72 million on sales of 468 million bottles...
...government goes along with the split. It ought to. Danish beer is taxed at home more heavily than any other beer in Europe, and last year, before the profits were divided, the government took its own share of $90 million. Above all, the friendly competition has helped Carlsberg and Tuborg build up the exports that the country vitally needs...