Word: tubularity
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Included are many products of the Bauhaus workshops, the first tubular chairs, modern lighting fixtures, typographical designs, porcelain and metal tableware, fabrics and wall papers, many of which have entered mass production and become commonplace...
Five years ago smart, eccentric Irving Salomon, president of Michigan City, Ind.'s Royal Metal Manufacturing Co., looked at his annual business (manufacturing chrome-plated metal tubular furniture) and found it about right: $100,000 profit on $1,500,000 gross. He decided to hold it right there, to take no business over that amount, never to be lured into the risks and discomforts of expansion. Through Depression II there were no layoffs at his $580,000 plant. And every year since 1934 Royal's net has just topped...
...street. It was a good, thick paper (four sections, 48 pages), with plenty of color comics, plenty of advertising, plenty of local news on Page 1. The Zanesville News plant was modern and complete, cost $250,000. With latest photographic and engraving equipment and brand-new unit tubular twin-12 presses, it was capable of printing the News in color throughout. Trucks were ready to deliver it daily and Sunday to every home in Muskingum County. And thorough Earl Jones was prepared to spend money to put it over...
...spare, delicate, geometrical results of Bauhaus workshop experiments in wood, metals, textiles, glass and color. Few could stand alone as impressive works of art, but the best proof of Bauhaus importance lay in the field to which all its experiments were, in theory, preliminaries: architecture and industrial design. Examples: tubular and wood furniture, frosted glass and metal lamps, pottery and other useful goods made in the '20s, which no U. S. manufacturers yet surpass; advanced photography done by or under the direction of Bauhaus Instructor Ladislaus Moholy-Nagy; the second Bauhaus building at Dessau by Founder-Director Walter Gropius...
Newer but not likely to become a fashion for another season or so was the "tubular" skirt with a slight flare at the knees...