Word: tufford
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Also up from last year's undefeated freshman team is a spectacular line of Pete Tufford, Bob McGuinn, and Brian Cornell. Tufford broke the St. Lawrence game up with four goals in the first period, McGuinn got a hat trick in a 6-1 win over Guelph (Ont.), and Cornell scored the first goal against Clarkson...
...auto salesman will try anything once-as long as it sells cars-and over the years he has explored every gimmick from tears to stripteasers. But last week in San Diego, the Walt Tufford Plymouth agency signed the sales booster to top them all: a professional hypnotist named Richard N. Mikesell...
...half in advance) Hypnotist Mikesell, 39, a onetime auto salesman himself, guaranteed to "instill confidence, enthusiasm and self-control" into Tufford's salesmen-all by hypnosis, usually applied at two sessions five days apart. First Mikesell puts his subjects in a trance, then talks to them about "positive thinking," building up confidence in their selling ability. Afterwards, says he, they feel like new men. The first charge lasts anywhere from one to two weeks; in a month the client is ready for a recharge. Says Mikesell: "This is no zombie deal. I simply apply hypnosis-and I apply...