Word: tufford
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Dates: during 1957-1957
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...auto salesman will try anything once-as long as it sells cars-and over the years he has explored every gimmick from tears to stripteasers. But last week in San Diego, the Walt Tufford Plymouth agency signed the sales booster to top them all: a professional hypnotist named Richard N. Mikesell...
...half in advance) Hypnotist Mikesell, 39, a onetime auto salesman himself, guaranteed to "instill confidence, enthusiasm and self-control" into Tufford's salesmen-all by hypnosis, usually applied at two sessions five days apart. First Mikesell puts his subjects in a trance, then talks to them about "positive thinking," building up confidence in their selling ability. Afterwards, says he, they feel like new men. The first charge lasts anywhere from one to two weeks; in a month the client is ready for a recharge. Says Mikesell: "This is no zombie deal. I simply apply hypnosis-and I apply...