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...addition to McDreamy, older women tune in to Grey's Anatomy for its rich cast of characters, riveting storylines and quirky medical cases (a writer who swallows his first novel, a pregnant cancer patient who rejects chemo in order to have a healthy baby, a woman "suffering" from uncontrollable orgasms). Unlike edgier high-concept hits such as 24 and Lost, Grey's harkens back to TV's conventional medical dramas, including St. Elsewhere and E.R. - topped with a hefty dose of sex to keep up with the times. At a time when TV is also overflowing with either unscripted reality...

Author: /time Magazine | Title: Will Meredith Choose McDreamy or McVet? | 9/20/2006 | See Source »

...could attach your name to any song written over the past few years, which would it be? Interesting. There's quite a few songs I've been jealous of. Certainly Wonderwall by Oasis. Oh. Easy. The New Radicals' You Get What You Give. That's a great tune. I really would love to have written that. Great spirit, great energy...

Author: /time Magazine | Title: 10 Questions for The Edge | 9/18/2006 | See Source »

...fMRI scanners--to better understand how our brain reacts to advertising, brands and products, reactions that for the most part occur subconsciously. The burgeoning ability to understand how the black box of the brain processes images and messages and reaches decisions potentially gives marketers a new tool to fine-tune ads and marketing campaigns, bolster and extend brands and design better products. "It can give valuable information that's not particularly easy to access by other techniques," says Michael Brammer, Neurosense's chairman and co-founder. "It's no surprise that some of these bits of information are interesting commercially...

Author: /time Magazine | Title: Marketing: What Makes Us Buy? | 9/17/2006 | See Source »

...trial shrewdly avoids any request for credit card information, or even your e-mail address (although Sonos has that on file). From the second I updated the software update to the second I was playing a tune from Rhapsody, only a minute had elapsed. Rhapsody might not have all of the music available for downloading that iTunes has - it's a different pricing model - but I was happy to see that this week's releases from Barenaked Ladies and Citizen Cope were right there, ready to play. (On the other end of the spectrum, an album I myself recorded several...

Author: /time Magazine | Title: Sonos Music System with Rhapsody | 9/14/2006 | See Source »

...hundred people. On the plus side: no p-sets, your TF won’t notice if you don’t read, and you get an extra swing at the final term paper with a graded first draft. The requirements have also been significantly drawn down to the tune of one less paper since the course was first offered. Awesome...

Author: NO WRITER ATTRIBUTED | Title: Science B | 9/14/2006 | See Source »

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