Word: tune
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...real shot (odds: 100 to 1 against). John Reid (8 to 1 against), a former Communist turned right-wing Blairite, has long disliked Brown and would relish a grudge match. But at 59, he's the oldest likely contender, and his style seems out of tune with the iPod age. Hipness wouldn't be a problem for David Miliband (12 to 1 against), the 41-year-old Environment Minister. He's articulate, attractive--he even blogs. Alan Johnson, a genial ex--mail carrier and union leader now running Education, is a bit more popular, and M.P.s praying for anyone...
...brains react to advertising, brands and products, reactions that mostly occur subconsciously. This burgeoning ability to peer inside the black box of the brain to see how it processes images and messages and reaches decisions potentially gives marketeers a new tool that can be used to fine-tune ads and marketing campaigns, bolster or extend brands, or design better products. "It can give valuable information that's not particularly easy to access by other techniques," says Michael Brammer, Neurosense's chairman and co-founder. "It's no surprise that some of these bits of information are interesting commercially...
...real shot (odds: 100 to 1 against). John Reid (8 to 1 against), a former Communist turned right-wing Blairite, has long disliked Brown and would relish a grudge match. But at 59, he's the oldest likely contender, and his style seems out of tune with the iPod age. Hipness wouldn't be a problem for David Miliband (12 to 1 against), the 41-year-old Environment Minister. He's articulate, attractive - he even blogs. Alan Johnson, a genial ex?mail carrier and union leader now running education, is a bit more popular, and M.P.s praying for anyone...
...decided to extend the planned two-hour session to three. As Fox, an admitted "terrible singer," says: "It's about the natural high you get from singing." So book way in advance, as 250 divas-by-night regularly swell the joint to capacity. If they don't have your tune, make sure to ask for the next visit: Lucky has had to bolster its five-song Neil Diamond stock to 15 since opening. And, yes, you should definitely count on a next time. tel: (44-20) 7439 3660; luckyvoice.co.uk
...moxie and a good attitude will get you as far as you want. Before she comes out from the gated elevator door of her talk-show set, the audience has been pumped up by clips of her set to the insanely upbeat song Life Is a Highway, the same tune Arnold Schwarzenegger has played before speeches. Ray--who often smiles so wide, you see not only her gums but also that weird part above the gums--says that when she's feeling stressed or sorry for herself, she just remembers the 10-fingers, 10-toes rule her uncle taught...