Word: tune
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...higher than they were for the Barcelona Games, and the network pulled in as much as $500,000 for a 30-sec. spot. But the network didn't need to go so soft to attract women, who have always watched the Olympics in much greater numbers than they tune in to other sports extravaganzas like the Super Bowl. The attraction is not simply that the weaker sex likes weakness (did someone tell the losers it's O.K. to cry?) or syrupy bios...
...times when TV celebrates hardworking role models instead of the self-absorbed doofuses on most of prime time and in big-time sports--and one when parents can watch with the kids without cringing at explicit sex scenes. That's more than enough reason to tune in. So stuff the stuffed animals...
...late afternoon sky is as solemn as it was in the morning. The town is quieter than yesterday. Tonight people will begin to wean themselves from the disaster reports and tune in to the excessively happy opening ceremonies of the Olympics in Atlanta. Flipping between channels, they will occupy antipodal worlds. Come the weekend, they will take their boats out on the bay, and eventually they will speak less and less of Wednesday night...
...signed on with Nike. Even without the gold to his name, O'Brien is a sponsor's delight, with his radiant good looks--coppery skin, sculpted 6-ft. 2-in., 185-lb. body with an unimaginable 3% of body fat--and affable nature. He already has deals to the tune of $600,000 with Foot Locker, Visa, Ray Ban, Xerox, Juice Bowl and Fuji Film, with bonuses that kick in if he wins the gold...
...days before the Olympics, and the tune keeps turning around in Gary Hall Jr.'s head. The song is called The Wheel, by his favorite band, the Grateful Dead, and it goes, "The wheel is turning, and you can't slow down." And then, "Won't you try just a little bit harder? Couldn't you try just a little bit more...