Word: tune
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Callers dialing the United Airlines pilots' hotline last week were confused. As the holiday tune Greensleeves played creakily in the background, the recorded message reassured listeners that the company's proposed employee buyout was still on track. But then again, was this some old tape left over from last Christmas...
Trinidadians traditionally express their political feelings in satirical calypso songs. Prime Minister A.N.R. Robinson won a landslide four years ago to the tune of Captain, the Ship Is Sinking, a telling commentary on the island nation's economic decline. But the conservative Robinson almost lost the helm himself last week, when a group of fanatic black Muslims took him and 54 others hostage in an attempt to bring down the government...
...always had an unusual fascination with the radio. I would sit for hours listening to static, trying to tune in distant stations on my small AM radio. The results were seldom thrilling. On a typical night I could hear stations from exotic places like Philadelphia and Troy, New York. One night I tuned in Buffalo and nearly ruptured a vein with glee...
...quick scan of the dial revealed the secrets of the world: The distinctive tones of BBC announcers. The signature tune of West Germany's Radio Deutsche-Well. The programs on Swiss Radio International that were so, well, neutral...
...performing but by succeeding. Success can't be separated from impact anymore. Marketing and merchandising are integral parts of the pop machine, just as a movie's box-office receipts become part of its cachet. Show business is the latest American spectator sport, and the number of weeks a tune stays at No. 1 is as critical as a batting average for anyone who wants to stay in the game...