Word: tuned
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Dates: during 2000-2009
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...billboard as a medium is changing rapidly too, as outdoor agencies transform those once static boards into digital light-emitting-diode (LED) or liquid-crystal-display (LCD) screens that flash new images every few seconds. The dynamic screens allow marketers to fine-tune their messages to rush-hour commuters or soccer moms, depending on the time of day. Lamar Advertising, based in Baton Rouge, La., has converted 75 vinyl highway boards into digital LED displays at a cost of $300,000 to $500,000 each. "Advertisers can change their messages almost instantaneously," says Sean Reilly, Lamar's president...
...says--but she sings like an actress, with elastic trills and meaningful pauses, so there's a story in a line as small as, "My dear you've been used/ I'm breaking the news." Musically, Zinner darts through and around melody unpredictably, creating an impression of a tune rather than a tune itself. He's not always clean, but he's always compelling, particularly on Cheated Hearts, a sizzling breakup song that turns into a musical competition when O sings, "Sometimes I think that I'm bigger than the sound," and Zinner responds with a screeching guitar to remind...
Diego, whose show is a spin-off of the wildly popular Dora the Explorer (he's Dora's animal-rescuing cousin), is about to go from TV star to retail brand. About 1.8 million kids tune in to Diego every weekday, and Nickelodeon is counting on them to make his merchandise--Diego toys by Fisher-Price will be out in June; clothes and books by fall--just as popular. "He's bilingual, and he has a sense of adventure," says Nickelodeon president Cyma Zarghami. Nickelodeon is a master at milking hot properties. Retail sales of Nick-related products--from Dora...
...around for more than a century, employers have increasingly glommed on to them for one main purpose: retention. Companies yearn to nip turnover, which averages about 15% across the workforce and costs at least a quarter of a departing worker's salary. Poorly performing employees are costly, to the tune of $100 billion a year in the U.S., according to one study. The tests claim to predict a worker's "fit" with the job and corporate culture--thereby increasing chances that the hire will stick. (H-P, of course, may want its money back; Fiorina was ousted last year...
...They’re good schools to get as a tune-up,” Jason Brown said. “I know Jacksonville’s a pretty good team. And we played St. Thomas and Lynn last year and they’re not great teams but they’re good competition. All of them have been playing since late-January, early-February, so…[they will] be good games...