Word: tunefully
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Dates: during 1950-1959
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...Spot. Each network firmly believes it has a host of loyal followers who sit before the glowing tube and never tune to another channel all evening long. Therefore what precedes and follows each program becomes terribly important. A show that has a small audience, even if it has a contented sponsor, is a network liability. NBC last year dropped the veteran Voice of Firestone, despite the advertiser's willingness to pay its way, because the network thought the show's low rating ruined all the programs that followed it. Explains an executive: "A bad show in an evening...
...viewers who would like to watch both Ed Sullivan's show and Martin & Lewis. But that is the way competitive TV works. If NBC has a top-rated show, CBS will put an equal attraction opposite it and vice versa. Since the networks believe that once a viewer tunes to another channel he may never tune back, the moral is: don't let him get away...
...Lions roar at all, and then they got only one touchdown. In the last quarter, Army all but pushed them off the field, scored twice more to finish the game in front, 35 to 6. His sad song over, Coach Blaik was already whistling up a new tune for this week's march into Michigan...
...least a small audience in the College area. Students who simply dislike watching football games, who have a long paper to write over the weekend, or who, especially on a rainy day, might prefer to remain in their rooms with a date and a drink, all might like to tune in at some time during the afternoon...
Yesterday's cancellation of the Amherst game will give the team more time to tune up for the new opener against a less dangerous Tufts team. The Little Three colleges are always rough: Wesleyan shut out the varsity, 2 to 0, in last year's opener...