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...Auto-Tune's inventor is a man named Andy Hildebrand, who worked for years interpreting seismic data for the oil industry. Using a mathematical formula called autocorrelation, Hildebrand would send sound waves into the ground and record their reflections, providing an accurate map of potential drill sites. It's a technique that saves oil companies lots of money and allowed Hildebrand to retire at 40. He was debating the next chapter of his life at a dinner party when a guest challenged him to invent a box that would allow her to sing in tune. After he tinkered with autocorrelation...

Author: /time Magazine | Title: Auto-Tune: Why Pop Music Sounds Perfect | 2/5/2009 | See Source »

Almost immediately, studio engineers adopted it as a trade secret to fix flubbed notes, saving them the expense and hassle of having to redo sessions. The first time common ears heard Auto-Tune was on the immensely irritating 1998 Cher hit "Believe." In the first verse, when Cher sings "I can't break through" as though she's standing behind an electric fan, that's Auto-Tune--but it's not the way Hildebrand meant it to be used. The program's retune speed, which adjusts the singer's voice, can be set from zero...

Author: /time Magazine | Title: Auto-Tune: Why Pop Music Sounds Perfect | 2/5/2009 | See Source »

Like other trends spawned by Cher, the creative abuse of Auto-Tune quickly went out of fashion, although it continued to be an indispensable, if inaudible, part of the engineer's toolbox. But in 2003, T-Pain (Faheem Najm), a little-known rapper and singer, accidentally stumbled onto the Cher effect while Auto-Tuning some of his vocals. "It just worked for my voice," says T-Pain in his natural Tallahassee drawl. "And there wasn't anyone else doing...

Author: /time Magazine | Title: Auto-Tune: Why Pop Music Sounds Perfect | 2/5/2009 | See Source »

...four nominated songs at this year's Grammys on Feb. 8 (see page 51), and his influence is still spreading. When Kanye West was looking for an effect to match some heartbroken lyrics, he flew T-Pain to Hawaii to see how many ways they could tweak Auto-Tune. Diddy gave a percentage of his upcoming album's profits to T-Pain in exchange for some lessons. Even Prince is rumored to be experimenting with Auto-Tune on his new record. "I know [Auto-Tune] better than anyone," says T-Pain. "And even I'm just figuring...

Author: /time Magazine | Title: Auto-Tune: Why Pop Music Sounds Perfect | 2/5/2009 | See Source »

Other sonic tricks have had their moment--notably Peter Frampton's "talk- box," a plastic tube that made his guitar sound as if it were talking--but in skilled hands, Auto-Tune is the rare gimmick that can lead to innovation. On T-Pain's latest album, Thr33 Ringz, tracks like "Karaoke" and "Chopped N Skrewed" literally bounce between notes, giving the record a kids-on--Pop Rocks exuberance. Using the same program, West's 808s & Heartbreak is the complete opposite--angsty, slow and brutally introspective. West sings throughout, and while he couldn't have hit most of the notes...

Author: /time Magazine | Title: Auto-Tune: Why Pop Music Sounds Perfect | 2/5/2009 | See Source »

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