Word: tungsten
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Dates: during 1990-1999
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There's going to be a reaction against all this weight-reduction jazz, and ponderous will be the fashion. What better metal as an emblem for that new age than tungsten--the highest melting, the strongest, the ultimate heavy metal. --Roald Hoffmann, department of chemistry, Cornell...
...powerfully gifted band. In 1903 they founded the Women's Social and Political Union. It was, Emmeline Pankhurst wrote later, "simply a suffrage army in the field." The charismatic, dictatorial eldest daughter Christabel emerged in her teens as the W.S.P.U.'s strategist and an indomitable activist, with nerves of tungsten. Mrs. Pankhurst's second daughter Sylvia, the artist, pioneered the corporate logo: as designer and scene painter of the W.S.P.U., she created banners, costumes and badges in the suffragist livery of white, purple and green. Though the family split later over policy, their combined talents powered from the beginning...
...being green. Not until last week, that is, when top brass announced the arrival of an environmentally friendly bullet. It has all the wallop you've come to expect from regular ammo but 100% less lead. Set to be standard issue by 2003, this copper-jacketed killer contains a tungsten core that won't contaminate the water and soil around firing ranges. That way you can leave an unspoiled world for the children of the guy you've just wasted...
...bacterial DNA in a formula for injection, for example, scientists could insert it into soil bacteria. When the bacteria are taken up by the plant, therapeutic DNA material is stitched into the plant's genome. Another method of getting genes into plants is to coat tiny particles of tungsten or gold with foreign DNA, then shoot the particles directly into plant cells. Either way, the plant's cells start to produce whatever proteins the new genes are designed to make. Immunization begins when the plant or its fruit is eaten, prompting the body to churn out the appropriate antibodies...
...Capitalist as Hero in a flock of fact-packed if somewhat breathless cover stories. They were rather typical of the uncritical coverage in this age of conformity and steady growth. The 1955 Man of the Year was General Motors' central-casting CEO Harlow Curtice (he was Hollywood-handsome, tungsten-tough, up-from-the-bottom, etc.); that year, GM also topped FORTUNE's first 500 list. TIME created a sensation by spotlighting the little-known Jean Paul Getty as the world's richest private citizen...