Word: tuning
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...18th-century French artist Jean-Antoine Watteau for a beautiful color palette of watery blues and grays. Som's opening number, a dove gray jacquard coat, was a hit. And his finale of evening dresses in washed organdy will undoubtedly leave his front row of socialite fans singing his tune...
...blousons - all in white and gold. Finally a trio of California surfer dudes who go by the name of Trovato presented their collection of preppy chic polo shirts and cotton canvas clam-diggers in a tableau vivant that was meant to evoke an estate auction. They sing their tune by way of telling elaborate stories that give the straightforward merch a sexier context. This season the plot consisted of a rich, irreverent couple who had lost their fortune and had to sell their belongings for cash...
...Baron Cohen throws himself recklessly into all manner of potentially dangerous situations. The crowd at the rodeo starts booing Borat when he sings the "Kazakhstan national anthem" to the tune of "The Star Spangled Banner." A group of young louts in an RV get Borat almost as drunk as they spout their beery misogyny. And there's an eerie scene in a revival tent where he accepts Christ as his Savoir and babbles in tongues. As if honoring the intensity of the believers' fervor, Baron Cohen does not act up - he goes with the holy-water flow...
...effective means of marketing and advertising when savvy consumers know it's paid for? Absolutely not," he adds. "It's a quick and easy way to get people's attention, but it's becoming somewhat redundant. You need to use a celebrity very cleverly, or people are going to tune out. People don't hold these icons in such high regard anymore. Whoever's on American Idol or the MySpace.com kid next door, that's who's famous these days...
...finds it amazing that this many years after they so carelessly scribbled this tune [QED], we find nature dancing to it at this parts per trillion level,” Gabrielse said. “We don’t get to decide what’s true. We get to decide what’s there...