Word: tuning
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...demo gets it right 95% of the time. The billboard as a medium is changing rapidly too, as outdoor agencies transform static boards into digital light-emitting-diode (led) or liquid-crystal-display (lcd) screens that flash new images every few seconds. The dynamic screens allow marketers to fine-tune their messages, depending on the time of day. Lamar Advertising, based in Baton Rouge, Louisiana, has converted 75 vinyl highway boards into digital led displays at a cost of $300,000 to $500,000 each. "Advertisers can change their messages almost instantaneously," says Sean Reilly, Lamar's president...
WHRB’s physical isolation from the rest of the campus, combined with the fact that Harvard students rarely tune in, makes WHRB relatively obscure in campus life...
What this means is that depending on what time you tune in, you might catch a song by “Acid Mothers Temple and the Cosmic Inferno,” or alternatively, Zemlinsky’s “Symphonic Songs” played by the Concertgebouw Orchestra. Come Sunday, you can tune in to hear Reverend Gomes preaching to the fold in Memorial Church; “Crimson Sportstalk” comes on a half-hour later...
...that the arguments he advances, though trenchant, aren’t new. You’ve heard them all before, probably from one of your fogeyish high school teachers. If you weren’t paying attention then, there’s little chance you’ll tune...
...elected the nation's first female Prime Minister, Portia Simpson Miller, a progressive who gay-rights supporters hope will eventually move to decriminalize homosexuality. She hasn't yet said that, but Jamaica's beleaguered gays say they at least have reason now to hope their government will change its tune before their reggae stars ever...