Word: tunings
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Dates: during 1990-1999
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...Shop of Horrors. The quintet of Muses, like Little Shop's black-thrush trio, tells the story, doing justice to the jaunty R.-and-B. inflections ("and then along came Zeus") of David Zippel's serviceable lyrics. The ballad Go the Distance, as pummeled by Michael Bolton, is the tune you'll hear coming from every radio, music store and elevator this summer...
...allies to the human player--a bold departure from standard-issue 3-D carnage that Romero hopes will boost emotional involvement and, eventually, help turn mere games into immersive dramas. "The Internet is sucking people away from TV like crazy," he says, anticipating the day when computer users will tune in to the ION Website as they used to tune in to prime-time TV shows. "Every week the latest Daikatana episode would be up on our site at, say, Friday at 9 p.m.," he says. "It could have new music, new levels, new characters--whatever we can throw over...
...comes down to is positioning a product in the mind of consumers so that it's relevant to them," says Bobby Calder, a marketing professor at Northwestern. "When that's been done, it's mission accomplished." And until that's been done, expect more ad campaigns to change their tune as more clients send their agencies packing...
...practices his steps--at his desk, in the subway, under a bridge in the mild rain --the zombie is revived. "Every day I feel so alive," he says. "Even being tired feels great." His rejuvenation lasts one act too many, but it has a satisfying payoff, to the tune of guess-which Rodgers and Hammerstein tune. For a beguiling summer movie treat, bring hankies, a dance partner and a pair of polished black shoes...
...rather than electing to tune in, turn on and drop out, Gen Xers are proving to be deeply competitive. Back when bumper stickers exhorted one to make love not war--in 1973, to be exact--only two-thirds of twentysomethings polled by Yankelovich agreed that "competition encourages excellence." Today 82% of their counterparts say, "I like to compete: it makes me perform better." The recent surge of extreme sports--from bungee jumping to sky surfing--is no accident. The hip slogan of the Gen X T shirt? NO FEAR. Indeed, adversity, far from discouraging youths, has given them a harder...