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Word: tunite (lookup in dictionary) (lookup stats)
Dates: during 2006-2006
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Usage:

...field, though, Adidas has scored with product innovation, and after all, it's the boots that boost the bottom line. In March the company launched the +F-50 Tunit, a soccer shoe that allows players to mix and match three different components--the main body, or upper; the insole; and the cleats, or studs--to adapt to different playing conditions. (Most serious players buy several pairs of soccer shoes for that purpose.) Want a red, lightweight boot for playing on a soft surface? Use a wrench to replace the short studs with long ones, slide in a lighter sock liner...

Author: /time Magazine | Title: Competition: Global Game | 5/14/2006 | See Source »

...early returns are positive. In the U.S., Adidas' soccer-footwear sales are up 23% over last year. Globally, Adidas "has production problems right now, demand [for the Tunit] is so high," says Klaus Filbry, head of soccer for Adidas America. A starter kit, including one set of uppers, an insole and three sets of studs, costs $170, but the real revenue potential for Adidas, and retailers, lies in the add-ons: $80 for each extra upper and $40 for an additional insole. Adidas is about to launch 32 new uppers, with the colors and imprints of each World Cup nation...

Author: /time Magazine | Title: Competition: Global Game | 5/14/2006 | See Source »

Although the Tunit should help Adidas, some investors fear that getting a much larger shoe to fit could distract the company from pressing the advantage in soccer: its $3.8 billion purchase of Reebok, the struggling Canton, Mass., sporting-goods company. Although the merger helps Adidas gain market share and nudge closer to Nike overall, right now it's a drag on earnings: Reebok's orders declined 22% in the fourth quarter of 2005 owing to weak products and anxiety about Adidas' strategy for the brand. "Mind boggling," says John Shanley, an analyst at Susquehanna Financial Group...

Author: /time Magazine | Title: Competition: Global Game | 5/14/2006 | See Source »

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