Word: turbochef
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Dates: during 2000-2009
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...year, even after Dunkin' takes its 5% cut of sales and 5.9% in advertising and management fees. But upgrading to the new look, mandatory by 2015, will cost more than $200,000 per store, wiping out a year's worth of profits. And some question whether the $7,500 TurboChef ovens are worth buying when the new hot food items may bring only marginal sales increases. Microwaves work fine for breakfast sandwiches, they say. Currently 63% of revenues in a typical store comes from coffee and 17% from doughnuts. "We like innovation, but we don't want to lose...
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