Word: turfing
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...Adidas in every major sport, except the one that matters the most to the planet. So the Oregonians are obsessed with claiming one last victory, in the beautiful game. For Adidas, a company started nearly 60 years ago by fussball fanatic Adi Dassler, a Nike victory on its home turf would be like the Swoosh-clad U.S. team knocking off Adidas-draped Germany in the finals. "Soccer is the lifeblood and the backbone of our brand," says Adidas brand president Erich Stamminger. "It's very, very emotional...
...soccer business the way the Italians do their goalmouth--tenaciously. "I don't think it's a question of whether we have to win this battle," says Günter Weigl, Adidas' global soccer chief. "We can comfortably say that we are going to win this battle." Besides having home turf, the company is an official World Cup sponsor and will pay $350 million over the next eight years to extend that privilege to the 2010 and 2014 World Cups. Those billions of eyeballs will see only Adidas signage in the stadiums, and the company's black-and-gold Teamgeist (Team...
...Itâs a smokescreen, so people will not see the really terrible things they do on their own turf,â he said. âWe need to understand that the things we control are the things...
Some U.S. officials reportedly suggested recently that the shame of being the odd man out when G8 leaders convene on his turf in July might help bring Russia's President Vladimir Putin on board over imposing sanctions on Iran because of its nuclear program. But such misguided optimism harks back to the Boris Yeltsin era, when the newly democratic Russia played a subordinate role to the West. If anyone needed more evidence that times have changed - and perhaps retreating to the antagonism of the Cold War days - they only had to listen to Vladimir Putin's state of the nation...
...April truce between Silverstein and the Port Authority resolves most of those turf issues. Silverstein gets to unload the Freedom Tower, widely seen as a white elephant and a money loser. Pataki can claim that construction is moving forward, in time for his expected presidential bid. Bloomberg, who has long pushed for adding residential space, will probably get that with Tower 5. There are yet some issues on the table, but the agreement was enough to clear the way for construction on the Freedom Tower to begin April...