Word: turissia
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Dates: during 1954-1954
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...caught on quickly, bailed the hotels out, and last year grossed $6,000,000. In 1951 the Migros cooperative organized "Minitax," which runs a fleet of small blue taxis in Zurich, Lucerne, Lausanne and Geneva, charges fares 30% lower than usual rates. Last summer Migros bought the Turissia sewing-machine factory, cut prices about 13% and has since doubled output. Migros also provides evening schools for adults, runs a book club with 37,000 members, distributes long-playing records at discounts of 42% to 50%, publishes the Zurich daily Die Tat (circ. 35,000), has helped finance such Swiss movies...
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