Word: turmac
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Dates: during 1960-1969
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Alexander Orlow, 48, managing director of Holland's Turmac Tobacco Co., has put his love for abstract art to industrial use. "However complicated the operation of a machine may look," he says, "it soon becomes a monotonous routine to a factory worker." Like many another industrial leader, Orlow (pronounced Orlov) figured that boredom was reflected in production figures, so he commissioned 13 painters to produce art for his plant...