Word: turn
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Dates: during 1960-1969
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...primary American exemplar of the triumph of the human spirit over adversity. The astronauts never had such dark and lonely moments as Nixon had, and out of that experience he fashioned a philosophy which is essentially hopeful." Still, he found banal passages: "We are going to turn our swords into plowshares yes yes yes." Buckley also detected "the rhetorical blight" of Kennedy Speechwriter Ted Sorensen, who, Buckley claimed, first employed "those false antitheses which are substitutes for analytical invigoration: 'We cannot expect to make everyone our friend, but we can try to make no one our enemy...
...foreign tourists, 50,000 of them Americans, are expected to visit what Moroccans call the "Fortunate Kingdom." Many will come in the summer, when the sun is fiercer. But the big boom is now, in winter. These days, only the lucky find hotel rooms ("We just had to turn Charlie Chaplin away," a clerk at Marrakesh's Mamounia Hotel boasted last month, probably falsely). The rest have to make do with tents, trailers or sleeping bags slung somewhere along Morocco's 1,000 miles of beach. The squeeze in accommodations will be eased by new hotels currently under...
...there are a lot of Jews who are so obviously good guys that it's hard to say that they are gougers or cheaters or bigots. So what do you do? You call them hypocrites and you provoke them so fiercely that they, too, in the end turn against you. Then you can relax and say, "See, everybody's a racist...
...axiom at General Electric Co. is that "no operation should be larger than a man can get his arms around." There are few armfuls quite so huge or potentially so bountiful as G.E.'s. Its 375,000 employees turn out some 3,000 product lines, including jet engines, nuclear power plants and electric toothbrushes. Now the company has designed an unusual management system to better take hold of some costly problems...
...COMPUTERS. The company entered the computer field in the mid-1950s and so far has spent hundreds of millions to develop a full family of machines. Partly because of the competition from IBM (see page 63), it is unlikely to turn a profit before 1970 at the earliest. Another costly venture was G.E.'s purchase in 1964 of Machines Bull, a French computer manufacturer. G.E. has pumped well over $100 million into the company, most of whose major computer lines had to be scrapped; Bull has yet to earn a profit for G.E. Some management critics believe that...