Word: turn
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Dates: during 1960-1969
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...reader's mind, and the editors continue to live by that notion. TIME'S advertisers, too, have tried to tell their stories with verve and vibrancy. But we wondered what might happen if an advertising agency could feel free to talk about anything it chose-to turn its creative energy loose on any topic except a product...
...copies of Reader's Digest included the little paste-on models. They were so popular that the Digest has since distributed 50 million more, with bulk orders from General Motors, the Department of Defense, Gulf Oil and Chemical Bank & Trust Co. of New York. They, in turn, have handed them out free. The stridently patriotic New York Daily News has-sold half' a million. The Benevolent and Protective Order of Elks has a flag inscribed somewhat belligerently: "Our Flag; love it or leave." And Tiffanys offers a 14-carat lapel flag "for those who are still as proud...
...site system the Administration has proposed, Laird estimates the price at $10.8 billion. Officials point out that annual review of the need for the program could cut the project off long before that much is spent. ABM critics argue, however, that the final cost will turn out to be much higher. They fear that Safeguard may be only the first segment of a greatly expanded "thick" deployment. Senator Stuart Symington of Missouri, a former Secretary of the Air Force, has put the cost of such a system as high as $400 billion, although even many of Safeguard's detractors...
...political will and managerial skill to succeed in the task. Land reform has a long and unfortunate history in South Viet Nam. For years, U.S. and other foreign advisers impressed on a succession of Saigon rulers the need to end the inequitable system by which peasants are forced to turn over 25% to 50% of their harvests as rent to absentee landlords. If that advice had been heeded earlier, former U.S. Ambassador to India Chester Bowles recently mused, "it is unlikely that American troops would now be involved in that tragic country, fighting against peasant guerrillas." Bowles knows that...
Sound's tiny Zooplankton (.04 ppm), then built up further in the fatty tissue of plankton-eating fish (.5 ppm). These small fish, in turn, were devoured by larger fish with yet another increase in DDT concentration (2.0 ppm). By the time the chemical had passed into the bodies of such fish-eating birds as cormorants, mergansers and ospreys its concentration (25 ppm) had increased an astounding 10 million times over the original amount (see diagram...