Word: turn
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...Turn the stream into a mighty river. About half of the company's costs go to paying the people who fill the envelopes and to the Postal Service. Netflix would love to dispense with those costs and send its product directly to customers by streaming it to their TVs. At the moment about 12,000 of the more than 100,000 titles are available for streaming, but that requires a Blu-ray player or a special Netflix device that sells for about $100. The company doesn't expect to be fully streaming for another five years. That's a long...
Although the nonalcoholic sector has made merry for the past five years, future growth is far from guaranteed. The recession could force cash-strapped sippers to turn to cheaper soft drinks. (A can of Coke costs about two-thirds of a bottle of alcohol-free beer.) And despite the improvements in taste, it's unlikely that beer connoisseurs like Evans will ever become fans. "You need the roundness and fullness that alcohol brings to a beer to hold [all the flavors] together," he says...
...school incandescent bulbs, last many times as long and can save consumers an average of $50 over the life of a bulb. But the light that standard CFLs give off doesn't seem inviting, they can't be used with a dimmer, and they take way too long to turn...
...fitting that as I was writing my previous book, an historical novel called Heyday published in 2007, I turned 50. Once your life has lasted a full historical unit of time - half a century! - and assuming you've been paying reasonably close attention, "history" becomes less of a bookish abstraction about treaties and battles and bills and dates, and begins to acquire a more palpable reality. Around age 50, I started to feel, in ways I really hadn't when I was younger, as if I could see and feel the rhythms of history. The year of my birth...
...storms can't be warded off, the state is also looking to ways of responding to them more efficiently. Florida's top emergency manager has floated a novel idea to turn the housing crash into an advantage, by using 250,000 foreclosed homes as temporary hurricane shelters. "This option didn't exist two or three years ago before the real-estate market crashed," Ruben Almaguer, interim director of Florida's emergency management division, told the Miami Herald last month following a mock-disaster drill that highlighted the shortage of hurricane shelters in the state. "We can't not look...