Word: turnabout
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Dates: during 1960-1969
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...films on various sports. In addition, Wheaties has stepped up its sponsoring of major league baseball broadcasts. Wheaties' sales not only ended their decline, but have increased by 21% since 1958. For General Mills, the second biggest cereal maker (its other leading brand: Cheerios) behind Kellogg, that turnabout helped push annual earnings from $14.7 million to $23.3 million over the same period...
...open debate, covered matter-of-factly by the press, was further proof of the worldwide turnabout in attitudes toward birth control since the advent of oral contraceptives (TIME cover, April 7). In the past few weeks, newspapers and magazines have been filled with news of family planning, population control and the pill...
...doubt and whether he would accept a jail sentence instead of death if Speck was found guilty. The venireman insisted that he could sign "not guilty," and that he could agree to a jail sentence. Getty asked the question again; suddenly the man did a turnabout, blurting out that the only verdict he could accept was the death penalty. Excused, for cause...
...money-losing routes, eliminated nonessential jobs, enlivened the company's advertising. His no-nonsense reforms soon had BOAC in the black for the first time in eight years; next month the company will announce record annual earnings of $64 million. The most remarkable thing about the remarkable turnabout is that it has brought Sir Giles brickbats instead of bouquets in Parliament...
...turnabout reflects Ohio's unique natural assets for taking full advantage of the expansion fever that has gripped U.S. business. Strategically situated within a 500-mile reach of 67% of the nation's population, 72% of its purchasing power, and 78% of its manufacturing, Ohio is blessed with excellent transportation facilities, generally amicable labor relations, and some of the lowest utility rates of any state. Just as important, Republican Governor James A. Rhodes's administration has painstakingly projected the image of a state where "profit is not a dirty word...