Word: turnings
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...partially baked," says Gerald Sindell, and then they fizzle out altogether. Sindell would like to fix that. A successful book-publishing executive and former award-winning Hollywood film director, he founded a consulting firm called Thought Leaders International that purports to teach clients like Yahoo! and Accenture how to turn sketchy concepts - the proverbial scribble on the back of an envelope - into blockbuster products and services. Now he has written a nifty little book - only 134 pages - called The Genius Machine: 11 Steps That Turn Raw Ideas into Brilliance (New World Library...
...Merging AOL with Time Warner in 2000 could have and should have been a brilliant move, not just for Case, who made zillions by converting high-flying Internet stock (and a bit of fuzzy accounting) into real money, but for the world's biggest media company too. By the turn of the century, it had become apparent that the value of content was plummeting as more and more media were digitized. Time Warner's video, music and print, and especially its cable company, could have and should have rallied around AOL as the solution. AOL and Time Warner Cable...
While there may be commercial value for using Twitter to communicate with customers, the danger is that the Twitter community could turn against a marketer viewed as being too crass by being relentlessly self-promoting. Twitter users have set up their own rules of conduct when using the service, not unlike those with MySpace and Facebook. These rules were not put together by Twitter itself, which mandates only rules of use. Like many social-network sites, Twitter is self-governed by its members, and companies must take that into account as they join the service...
...Through it all, blacks tended to retain their political leverage because Hispanic voter turnout was abysmal by comparison. That began to change at the turn of this century, when Latinos not only overtook African Americans as the largest U.S. minority (now about 15% of the U.S. population) but also started building ballot-box muscle. By 2004 they seemed to be splitting with the Democratic Party as well, giving George W. Bush a surprising 44% of their vote in that year's presidential election...
...recent years between groups like the Urban League and La Raza, a major Latino advocacy organization in Washington. Black leaders now realize that they can't expect a group like Latinos, with such diverse national origins, to be as politically monolithic as blacks have historically been. Latino leaders, in turn, are less prone to underestimate (as leaders in South American and Caribbean countries too often do) the social disadvantages of being black in America...