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...turn this around, it's exactly the same thing happening with the husband. Around 60% of all car purchases today are decided by the woman in the family. And when a neighbor asks the husband why he bought the car, he cannot say, "My wife loved the pink interior design in my car." That's basically saying, "I'm totally controlled by the woman at home." So what he's going to say is, "Did you know this window can close at 82 m.p.h.? It's the fastest-closing window in the world." And the neighbor will say, "That...

Author: /time Magazine | Title: How Shoppers Make Decisions in a Recession | 5/18/2009 | See Source »

...functional, practical dimensions of their brands. If you take Louis Vuitton as an example, they will say, "In the future, when you buy a Louis Vuitton bag, it's not just the most fashionable bag on the market, it also has a two-in-one dimension so you can turn it inside out, and it's red today and black tomorrow. You can use the bag both in the evening and the morning, and you don't have to buy a bag for four years because it has two color dimensions...

Author: /time Magazine | Title: How Shoppers Make Decisions in a Recession | 5/18/2009 | See Source »

...Africa, the average is a little more than 3 lb. (1.4 kg). "In some parts of the United States, overutilization of fertilizer may indeed have become an environmental problem," says DeVries. "In Africa we're seeing that underutilization is the problem." When degraded soil blows away, frustrated farmers turn to the forests for more land. A farmer applying as little as a coke-bottle cap of fertilizer for each stalk of corn could potentially triple his yields - and benefit the environment. "We're not going to deny Africa these technologies," he says. "How could...

Author: /time Magazine | Title: Different Shades of Green in Africa | 5/18/2009 | See Source »

...H1N1 could return next winter in a more lethal form--just as the virus that caused the catastrophic 1918 pandemic did. "This is a situation that can evolve," said Dr. Keiji Fukuda, the WHO's interim assistant director-general for health, security and the environment. "If it does turn severe, this is something we have to jump...

Author: /time Magazine | Title: How to Prepare for a Pandemic | 5/18/2009 | See Source »

...thing, even Cheyney admits that while the odds of mortality in the case of routine births may be no higher at home than they are in the hospital, they're no lower either. And even the lowest-risk birth can turn high-risk fast - with maternal hemorrhaging and fetal distress just two of the dangers - making immediate access to high-tech care imperative...

Author: /time Magazine | Title: Doctors Versus Midwives: The Birth Wars Rage On | 5/16/2009 | See Source »

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