Word: turnly
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Advertisers love a winner, even if that winner has no real financial value as a business. That is why marketers are fooling around with MySpace and Facebook, so far with very little success. They will turn to Twitter because its annual user growth rate will probably hit 1,000%. But how does a marketer reach people who do nothing but send tiny 140-character messages into cyberspace? Trying to put a square peg into Twitter won't work, but a lot of capital will be wasted in proving that Twitter is a bad fit for advertising...
About 1,000 homes will be enrolled in an advanced trial that will turn them into smart buildings, with smart control panels and thermostats that will help manage electrical loads and reduce energy use during peak periods. (One of the biggest potential benefits of the smart grid is the ability to manage the electrical load; today utilities need to have enough capacity to meet rare days of peak demand, but if a smart grid could smooth out those peaks, it might reduce the need for new power plants.) "We invested a lot in this technology," says Lewis...
...have much use for mass transit, and we all hate the taxes that pay for them. So what actually unites us? We call ourselves patriots; we defend dissent. But what happens when I don't like what Washington does? If I say, "My country, right or wrong," can I turn around and say, But when I think you're wrong, I reserve the right not to be part of the country anymore? (See pictures of the richest county in Texas...
...treaded carefully on Tuesday, stressing to reporters at the end of his Tuesday meeting with Jordan's King Abdullah that he did "not want to prejudge" the outcome of the Justice Department's inquiry into the policy's legal underpinnings and that he would not want any inquiry to turn into a partisan witch hunt. "I do worry about this getting so politicized that we cannot function effectively, and it hampers our ability to carry out critical national-security operations," he said. But at that point it was too late. By not entirely ruling out the authors' prosecution...
...Indies to the eager markets of the West. Today, about 40% of the world's trade passes through the strait on 50,000 vessels that ply its waters every year. Oil from the Persian Gulf flows east to China and Asia's other voracious economies, which in turn send back manufactured goods to the Middle East and Suez Canal...