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Moffo then passed along guidelines and a sample script from the Consortium of Behavioral Scientists, a secret advisory group of 29 of the nation's leading behaviorists. The key guideline was a simple message: "A Record Turnout Is Expected." That's because studies by psychologist Robert Cialdini and other group members had found that the most powerful motivator for hotel guests to reuse towels, national-park visitors to stay on marked trails and citizens to vote is the suggestion that everyone is doing it. "People want to do what they think others will do," says Cialdini, author of the best...

Author: /time Magazine | Title: How Obama Is Using the Science of Change | 4/2/2009 | See Source »

...only 27,000 subscribers in Cincinnati and northern Kentucky. And it measures only the outcomes in northern Kentucky, since Ohio has not had municipal elections since the Post's closure. But even with those limitations, a few trends seemed to emerge: in towns the Post regularly covered, voter turnout dropped, fewer people ran for office and more incumbents were reelected. That is, when there were fewer stories about a given town, its inhabitants seemed to care less about how they're being governed. (Check out a report on the state of the media...

Author: /time Magazine | Title: What Happens When a Town Loses Its Newspaper? | 3/22/2009 | See Source »

...only possible hint of a bright spot, it seemed that smaller towns were much less affected by newspaper closures than larger ones. Voter turnout in the smaller communities did not change...

Author: /time Magazine | Title: What Happens When a Town Loses Its Newspaper? | 3/22/2009 | See Source »

...change. The glacier has now almost completely melted. “My expectation from this exhibition is that wherever it goes, fewer and fewer people will doubt the extent to which we are changing the world,” Arnold said. Lehner said she was very happy with the turnout, adding that “there was a greater focus in his presentation on activism as compared to the exhibit.” Arnold said he wants his next project to be on corals and how they have diminished due to the increasing acidity of ocean water...

Author: By Shambhavi Singh, CONTRIBUTING WRITER | Title: Alum Captures Climate Change on Film | 3/20/2009 | See Source »

...Does the comparatively modest nuisance caused by Thursday's action mean Sarkozy and the government can simply ignore the striking? Given the enormous turnout and rising public anger, pundits warn the answer is: No. Though Sarkozy granted $3.5 billon in additional tax cuts to workers following January's walk-out, unions denounce that as a pittance compared to the $35 billion poured into business investment under the government's economic stimulus package and $468 billion in aid handed to French banks and finance groups. The protesters now have three main demands: that major funding be given to employees to increase...

Author: /time Magazine | Title: The Protests in France Get Personal | 3/19/2009 | See Source »

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