Word: turtlemania
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Though the comics were an instant hit, Turtlemania did not reach the big time until New York licensing agent Mark Freedman offered to market the heroes. "It just hit me in the gut. The name was great. It was going to be the funniest thing I'd ever done or the worst thing." Freedman cut the deal with Playmates Toys, who, in turn, sponsored the first TV episodes. The Turtles have been modified somewhat in the process of being turned into media stars. Their passion for pizza, for instance, and their "Hey, Dude" lingo were added...
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