Word: turtletop
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...undignified to have his dad's name spinning around on hubcaps. Ford execs commissioned extensive semantic studies to find a name for the project, even going so far as to solicit suggestions from the poet Marianne Moore, who offered, among others, Mongoose Civique, Intelligent Whale and Utopian Turtletop. Clearly, naming a car wasn't as easy as it seemed...
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