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...baby boomers are also finding benefits in a brand makeover. Alan Cole, 48, has been an investment adviser in Atlanta, Texas, since 1989. Exhausted by the strain of keeping up with various investing strategies to serve his diverse client base, he hired Peter Montoya, whose firm, based in Tustin, Calif., specializes in marketing independent financial advisers. After identifying Cole's core values of family, church and hard work, plus his affinity for fishing, golf and travel, they came up with a focused brand for him: wealth planner for active retirees. Now Cole says he is "working with fewer clients...

Author: /time Magazine | Title: It's a Brand-You World | 10/30/2006 | See Source »

Watkins came to Harvard with big-game potential, having thrown a perfect game for her El Dorado High School against rival Tustin in May 2004. More recently, she tossed a one-run complete game against Drexel on March 31 as the Crimson snapped a nine-game losing streak...

Author: By Sam Teller, CONTRIBUTING WRITER | Title: SOFTBALL 2005: Fresh from California | 4/8/2005 | See Source »

...politics. Those who oppose homosexual marriage do so because they believe it goes against God's will and because they believe children are healthiest and happiest when raised by a married mother and father. To use the issue to attack Bush is ludicrous and frighteningly divisive. ELIZABETH HENDERSON Tustin, Calif...

Author: /time Magazine | Title: Letters: Aug. 16, 2004 | 8/16/2004 | See Source »

...politics. Those who oppose homosexual marriage do so because they believe it goes against God's will and because they believe children are healthiest and happiest when raised by a married mother and father. To use the issue to attack Bush is ludicrous and frighteningly divisive. Elizabeth Henderson Tustin, California...

Author: /time Magazine | Title: Letters | 8/15/2004 | See Source »

...years. But the belief that companies can help foster democracy while earning money has been a strong draw for Iraqi emigres. After decades of exile in the U.S., Sabah Khesbak, 50, flew home to Baghdad last October and landed a $500,000 contract for his engineering company in Tustin, Calif., to design four suspension bridges in northern Iraq...

Author: /time Magazine | Title: Entrepreneurs: Iraq Is a Hard Sell | 3/22/2004 | See Source »

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