Word: tuxedoed
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There is the traditionalist ploy. "The tuxedo has always been a man's uniform for night," says Nonnie Moore, fashion director of Gentlemen's Quarterly. "Men are being more businesslike, and the tuxedo is more important than ever...
...numbers say so. Both sales and rentals of tuxedoes have split the seams since 1981. The American Formalwear Association reports that sales, which were at $65 million in 1981, hit $100 million in 1985. The Chicago-based Gingiss International, the nation's largest formal-wear rental chain, did $500 million in tuxedo rentals last year, up 50% from 1981. At New York City's Waldorf- Astoria, 60% of last year's banqueters showed up in formal gear, up from 45% in 1981. That means, according to the hotel, that 195,000 folks showed up at the Waldorf...
Some 15 years later Bernstein was up to his old tricks. In front of a bunch of pretentious, tuxedo-clad, self-construed student-leaders at Harvard, he preached about how the mythic "Enemy" prevents Americans from working for world peace--how fear of the Soviet Union stops this country from socializing industry and perhaps making life a little better for the worse off in this country...
...that same show for nearly 20 years. And thanks to this high holiday season and his vow to make amends with his alma mater, I will have the opportunity to catch his act over the next three years. Maybe that'll be enough time for me to buy a tuxedo--but, knowing my luck, Lenny will be wearing Georgio Armani...
...Harvard students who prefer not to shell out substantial amounts of cash to buy a tux turn to Cambridge Formal Wear, at 1902 Massachusetts Ave., where undegrads can rent a tuxedo for $45 or $55 an evening. The rental company currently has an inventory of 400 tuxedos...