Word: tv
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Dates: during 1960-1969
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...dozen Negroes and three Jews. Jews stand out sharply in the nation's intellectual life, and Jewish novelists are beginning to overtake the fertile Wasp talent. Scarcely a single Wasp is a culture hero to today's youth; more likely he is the bad guy on the TV program, where names like Jones and Brown have replaced the Giovannis and O'Shaughnessys. The banker who made Skull and Bones is no model for undergraduates, writes Sociologist Nathan Glazer in FORTUNE. "Indeed, often the snobberies run the other way-the white Anglo-Saxon Protestant, generally from a small...
McMahon is every bit as busy outside show business. In the four years that he has been doing the Budweiser beer commercials on Tonight, he has developed into principal spokesman for the company and now does 50% of all its radio and TV ads. He owns a stationery company, a knickknack concern, a talent agency, a TV and film production company and a Florida drive-in store. His wife Alyce does not see much of him during the week, but at least his four children do not have to peddle slicers: a conservative estimate of his earnings is something more...
Today, at 45, McMahon is still pitching, and the folks are still buying. After six years as Johnny Carson's No. 2 man on NBC's Tonight Show, he ranks as TV's most effective salesman since the heyday of Arthur Godfrey. Besides appearing with Carson, McMahon hosts his own daily game show (Snap Judgment), and is getting ready to appear in his second movie, The Killing Time, in which he will play an F. Lee Bailey kind of lawyer defending a pathological killer. This week he moves up to No. 1 for a day as executive...
...pilot in World War II, he got a degree in speech and drama from Catholic University in Washington, D.C., then moved to Philadelphia, where, among other things, he found a job as a circus clown. It was not long before he was one of Philadelphia's best-known TV personalities. He met Carson on a trip to New York, and Johnny hired him in 1958 as his sidekick on ABC's Who Do You Trust? In 1962 Carson took him along to Tonight, and they have been sinking baskets ever since...
...nightly Frank Reynolds news show. Westin's new job will probably pay him between $50,000 and $60,000 a year (about what he earned at PBL). The imminent departure reinforced industry rumors that PBL will soon be going too. The Ford Foundation's TV consultant, Fred Friendly, would say only that "no decision has been reached at this time...