Word: tv
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Dates: during 1960-1969
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HEIDI (NBC, 7-9 p.m.). A TV adaptation of Johanna Spyri's classic children's story, filmed in the Swiss Alps and Germany, starring Maximilian Schell, Jean Simmons, Sir Michael Redgrave, Walter Slezak, and Jennifer Edwards as Heidi. Oscar Winner (Marly) Delbert Mann directs...
...last-minute surge of Republican advertising. Nixon's managers had planned all along to spend $10 million to boost their man, 70% of it on television. When Humphrey began gaining with alarming rapidity, the budget was increased to $12 million, including an additional $1,700,000 earmarked for TV. Extra 60-second spots were booked on programs in 15 states, including the eight so-called "battleground states" that account for 227 of the 270 electoral votes needed for victory-California, Illinois, Michigan, New Jersey, New York, Ohio, Pennsylvania, Texas. In a final-week electronic blitz, Humphrey spent...
...families know perfectly well what they are missing. Sets may burn in their offices during the World Series or space shots, and many who would not have a receiver in the house watch on the sly at their neighbors'. This suggests that it is frequently not TV per se that is objectionable, but the quality of everyday programming. "What I've seen," says Mrs. Paul Scott, 27, of suburban Los Angeles, "has really frightened me. There's this tremendous emphasis on materialism. And of course the violence." Mrs. Jan Rogers of Tallahassee, a mother of two young...
Life Reclaimed. That seems to be the consensus of most thoughtful Americans. After a spartan self-denial that lasted ten years, Boston Psychiatrist Peter Reich and his wife recently bought a set. Mrs. Reich explained: "Television is part of our culture, and having TV will give the kids a feeling of knowing what everyone else knows." Similarly, Dr. Richard Kenyon, an official of the American Chemical Society in Washington, reclaimed his set after two years' banishment. "If you are without it these days, you are a little too out of touch with the stream of modern life," he says...
...than the U.S. It is not, as one might expect, recollections of The Magic Mountain or nostalgia for Arrow smith that lends a slight feeling of familiarity to some of Cancer Ward's harrowing episodes. It is an unliterary acquaintance with those romans-fleuves of the air waves, TV's medical melodramas. Most Americans have seen it all already-the devoted old doctor who sees the symptoms of a dread disease but neglects it until TOO LATE because of the press of work; the rich and prideful patient who is cut down to size by the egalitarian properties...