Word: tv
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Dates: during 1960-1969
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They conducted scores of experiments, produced the first U.S. live TV shows from space and rendezvoused with their discarded Saturn 4B booster (see color pictures). More important, by checking out Apollo's control, navigation, communications and life-support systems, they confirmed that the craft was completely spaceworthy. If no unexpected difficulties are uncovered as technicians decipher the mountain of data that ac cumulated during the flight, an Apollo 8 crew composed of Frank Borman, James Lovell and William Anders may be sent into orbit around the moon with in as little as six weeks...
...happens daily outside the TV studios: as in a dockworkers' shapeup, prospective audiences are sorted and herded into queues. After a long, foot-shifting delay, they are shuffled inside for another wait, told to douse their cigarettes and keep the chatter down. Invariably, they are disappointed by the cramped studios, the tawdry sets, the cameras and microphones that block their view. Scrunched into their seats with their Macy's shopping bags, surrounded by strangers, discomfited in the glare of overhead floodlights, studio audiences radiate a mood that is, as Mike Douglas puts it, "instant chill time...
...long. Seventeen different television shows a week begin with the shot-from-a-cannon entrance of Johnny Olson, the only professional warm-up man in TV. This is a gruesome but, by the laws of TV at least, a necessary specialty. Ten minutes or so before air time, Olson crouches backstage like a half-miler, waits until he feels the "right psychological moment," and then bolts out before the audience, shouting "Hey! Helloooo everybodeeee!" As the APPLAUSE sign flashes on and off, he bounds about like a cheerleader and cries: "Good morning, everybodeeee! Good morning! Say good morning, everybodeeee! [Audience...
...those sorry circumstances have befallen Asher J. Cole, 58, co-founder (in 1948) and chief executive of National Video Corp. The company is the Chicago TV tubemaker whose stock had been one of the darlings of the American Stock Exchange, rising from a low of $10.75 in 1964 to a peak of $120 a share in 1966. Now it is down to about $13. After reeling off a series of sad statistics to his stockholders, Cole announced that he would yield his presidency to a younger executive, move into the chairmanship-and give up his yearly salary "as a gesture...
Fade Out. The largest independent U.S.. tube manufacturer, National Video suffered the classic one-product-company disaster. Seizing on glowing industry predictions of a surge in color TV sales, Cole decided to phase out production of black-and-white tubes, on which he was losing money, and switch to color. In 1965, he floated a $12,095,000 stock issue to bankroll expansion. Orders for color tubes from Motorola, Admiral and other set makers poured in, rocketing 1966 sales to $89 million. Profits reached $7,300,000 compared with the previous year...