Word: tv
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Dates: during 1960-1969
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...Natkin and Copywriters Steve Lehner and Ken Hutchison. The dialogue, somewhat condensed: Natkin: We have what I think must be the first graffiti advertising campaign, which we've been running in teen-age magazines. The reason I bring this up is that it could be translated into TV and could be very arresting...
...learn what, if anything, resulted from this meeting, watch your TV set.) commercial, with entertainment simply an extension of the sales pitch. The networks become, in effect, just audience-delivery services. It is not that they are influenced by advertisers-they are psyched by them. In a classic episode, Chevrolet once changed the script of a western to read "crossing" instead of "fording" a river...
...messages into the same time space. In the past two years alone, the number of products shown on TV has increased by about one-third, most of them in ten, 20-and 30-second shots. There will also be more "piggybacking": promoting two unrelated products in one ad. "Triggerbacking" and "quarterbacking" are just a station break away...
Glorious Hours. Humorist Stan Freberg, a freelance commercial producer who created the Sunsweet prune and Jeno's pizza ads for TV, is pushing another possible cure. It is frankly Utopian. He calls it "The Freberg Part-Time Television Plan: A Startling but Perfectly Reasonable Proposal for the De-escalation of Television in a Free Society, Mass Media-wise." The plan calls for a week like this: Monday. Television as usual. Tuesday. The set goes black, but one word shines in the center of the screen: Read...
...offer was a good one. ABC, third-ranking network in U.S. television, desperately needs money to convert completely to color and upgrade its programming; of the three major TV systems it was the only one that lost money last year on network operations. ABC's president, Leonard H. Goldenson, thought he had the wherewithal last year, when ITT agreed to buy the network. But the Justice Department entered objections, stalled the deal to the point that ITT Chairman Harold S. Geneen finally backed out because the value of ITT stock had gone up so much in the meantime that...