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Word: tv (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

McLuhcmalysis. That qualifier suggests what is really the great imponderable of all TV news: picture power. It bears not only on the question of riots but on every news event in which TV with live coverage (in color), turns reaction into action. To what extent have strikers, angrily airing their grievances on TV, caused other union men to hit the picket lines? Have scenes of racist mobs screaming insults at Negroes in spired white viewers to march for civil rights? What would Stokely Carmichael's influence be without his exposure on TV?* And how many suburbanites, after seeing...

Author: /time Magazine | Title: Newscasting: The Great Imponderable | 4/26/1968 | See Source »

...amount of McLuhanalysis can give the complete answer, but there is a growing appreciation, as well as apprehension, of TV's power. Last week, in an address at Tulane's law school' U.S. Solicitor General Erwin Griswold said: "There may be real room to question whether we have psychologically caught up with the developments in communications speed and distribution, whether we are capable of absorbing and evaluating all of the materials which are now communicated daily to hundreds of millions of people...

Author: /time Magazine | Title: Newscasting: The Great Imponderable | 4/26/1968 | See Source »

Party Line. For TV newsmen, the problem is to satisfy viewers who have come to expect the news to match the action of other programs. Too many "talking heads," regardless of their message, can be deadly, and thus, as one newsman admits, "we're still basically in show business." That fact has led some newsmen to overstep their charter. Recently, Los Angeles' KNBC sent a film team to Claremont Men's College to shoot a debate on Viet Nam, and caused a ruckus when the students' spotted the newsmen unpacking half a dozen posters with...

Author: /time Magazine | Title: Newscasting: The Great Imponderable | 4/26/1968 | See Source »

...TV camera, in fact, is omnipresent. Plugged into the nation's living rooms, it has created a kind of instant party line. For politicians, exposure on TV is crucial. And the smell of the crowd has led to the roar of the grease paint. Candidates have learned that the important thing is not so much what they say but that they say something that will get them on the evening news. "Our leaders," says Columbia University President Grayson Kirk, "are expected to appear almost on call before the television cameras, to hold innumerable press conferences, and to share their...

Author: /time Magazine | Title: Newscasting: The Great Imponderable | 4/26/1968 | See Source »

Heeded Lesson. Not even Lyndon Johnson. Last month, the day after he announced that he was not going to run for reelection, he suggested in a speech before the National Association of Broadcasters that TV had played a role in that decision: "I understand far better than some of my severe and intolerant critics will admit, my own shortcomings as a communicator." Then, hinting that the gore on the home screen was a major cause of the public opposition to his Viet Nam policy, he said that TV seemed "better suited to convey the actions of conflict than to dramatizing...

Author: /time Magazine | Title: Newscasting: The Great Imponderable | 4/26/1968 | See Source »

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