Word: tv
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Dates: during 1960-1969
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Thursday, February 22 CINDERELLA (CBS, 7:30-9 p.m.). Rodgers and Hammerstein's only original TV musical with Lesley Ann Warren as Cinderella, and Ginger Rogers, Walter Pidgeon, "Celeste Holm and Jo Van Fleet. Repeat...
...morning. Or maybe she overheard someone at the beach refer to her as "the blimp in the bikini." Whatever the reason, there comes a time in most every woman's life when she decides to reach for her tippy-toes instead of her potatoes. When she does, TV's proliferating exercise merchants are right there on the screen every morning to cheer...
...change with nervous rapidity. But now not even a white tornado could add much pace to the turnovers within the industry. Eager to cash in on the so-called "new creativity," new agencies have been springing up with all the speed and spiel-and sometimes the life-span-of TV spot commercials. In the wake of the new demand for ever more artful, imaginative copy, "creative" men are climbing into the top salary brackets. "The lunatics have taken over the asylum," says Jack Roberts, 48, co-founder of Los Angeles' Carson-Roberts Inc. As a creative copywriter himself, Roberts...
More and more, that phrase has come to mean ads with a sense of entertainment and humor. One of Benton & Bowles's most successful TV ads, for example, features the bull-necked Korean who played the karate expert Odd Job in Goldfinger. Seized with a coughing fit, he nearly chops down his house with involuntary hand swipes before a swig of Vick's Formula 44 cough medicine calms him down. Even Ted Bates & Co., perennial champion of the hard sell, is going soft. It has dropped the sledgehammer animations it long used to illustrate (and often give) headache...
...them later told him that they resented subsequent speakers who dealt with ordinary concerns. He notes that a similar reaction occurred after President Kennedy's assassination. To accomplish what Freud called "the work of mourning"-the process of coming to terms with loss-Americans remained glued to their TV sets, absorbing every detail of the killing and the funeral. When the stations returned to routine programming, many viewers felt annoyed and let down. The work of mourning had "opened them up," and had given them a sense of belonging to a continuous human race...