Word: tv
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Dates: during 1960-1969
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...higher values. In a sense, Galbraith is raising anew, as he did in The Affluent Society, the question of priorities and how wealth is to be divided. Instead of working 40 hours a week in order to be able to buy the full panoply of gadgets he sees on TV, asks Galbraith, might not a man be happier working only 25 hours and giving up some of the goods for leisure time? According to Galbraith, he should, at any rate, be allowed to make the choice...
...myriad myths that surround it. What he finds in the U.S. is a phalanx of giant companies, perhaps 500 in all, dominating the landscape. The competitive market has largely disappeared, the victim of an advertising machine that creates and manipulates demand (mostly, he maintains, by means of commercial TV). Well-schooled technicians and managers?the "technostructure"?run the show. Though a certain profit level is still necessary for survival, profits are no longer the primary goal. The technostructure's chief aim is self-perpetuation through corporate growth...
...former Kennedy adviser whose economics texts are used on more college campuses than any others. "The book makes modern corporations into kings who rule unilaterally. They don't. They're constitutional monarchs; they try to shape the market, but they can't make the market react." Nor do TV's insistent pitches always succeed in artificially stimulating demand?as manufacturers of detergents, breakfast cereals and the Edsel ruefully concede...
...Cambridge, he generally breakfasts in bed before 8, then for four hours locks himself in front of an IBM electric typewriter in the downstairs study of his rambling Victorian brick house at 30 Francis Ave., Harvard's faculty row. (Among his neighbors: Urbanologist Daniel Patrick Moynihan and TV Chef Julia Child.) By his own stern command, he is never interrupted. Tuesdays and Thursdays he has noon lecture classes, Tuesday evenings a seminar. Afternoons, he receives visitors, counsels students, answers mail, and reads. He is a Trollope addict?"Trollope tells a story as it should be told, lots of nourishment...
...whom, if anyone, he will give the crown. Franco plays the game, too, by scattering contradictory clues, and last week he was playing it with obvious relish. He allowed Spain's monarchists to organize a mass rally to greet Queen Victoria Eugenia at the airport, but restricted TV coverage to a 17-second film strip. He himself declined to meet the plane but sent his Air Force Minister. When he showed up for the baptism, he agreed to observe royal protocol by allowing Pretender Don Juan to wait for him inside (instead of outside) the palace. How about that...